DIEZ, Jorge Martín. La neurociencia del consumidor, desafío inmediato del Marketing. Proceedings of the Academy of Latin American Business and Sustainability Studies (ALBUS), [S. l.], v. 1, p. 269–278, 2023. DOI: 10.5281/zenodo.10155489. Disponível em: https://albusproceedings.org/index.php/proceedings/article/view/18. Acesso em: 16 mar. 2026.